Privacy Policies


We value our relationship with you and take your privacy seriously. BFY, LLC d/b/a Momeez Choice (“BFY, LLC” or the “Company”) is committed to maintaining the privacy and security of your personal information in compliance with all applicable laws. We collect and process your personal information fairly and lawfully and in order to carry out our lawful business activities.

The purpose of this Privacy Notice is to identify how we may process, collect, store, disclose, share and use your personal information that we collect from you in connection with your use of our website ( and dependent pages (the “Site”), or your purchase or use of products, content or other services from us (collectively, our “Products and Services”). California residents may access the Notice of Collection of Personal Information and Privacy Policy with information and rights required by the California Consumer Privacy Act (CCPA) through the link here. Residents of the European Union may access the Notice of Collection of Personal Information and Privacy Policy with information and rights required by the General Data Protection Regulation through the link here.

We may update this Privacy Notice at any time, by posting the amended version on this Site including the effective date of the updated version. By accessing the Site after we make such changes to this Privacy Notice, you are deemed to have accepted such changes.

What is personal information?

For purposes of this Privacy Notice, we refer to personal information according to the following definition: “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual or household. Personal information does not include publicly available information or information that is de-identified or aggregate consumer information.

We collect personal information from you both when you provide it voluntarily and also automatically when you use our Site. By accessing our website or social media pages, submitting personal information to us, or purchasing our products or using our online services, joining our rewards program, setting up an account, or signing up for our newsletter, you consent to the collection, use, sharing and disclosure of such information as set forth in this Privacy Notice, as it may be updated from time to time.


We collect personal information that you voluntarily provide to us when you: use our Site, communicate with us, make a purchase, use our services, provide us information, engage or connect with us through one of our social media pages, update or add information to your account, chat with a customer support specialist, or when you otherwise correspond with us.

In addition, we also automatically collect personal information about you in connection with your usage of our Site, including from third party marketers and e-commerce platforms that monitor usage of our Site. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 


Types of Personal Information We Collect

We may collect and use the following types of personal information in connection with your use of our Products or Services:

  • Personal contact details, such as name, mailing addresses, telephone numbers, and personal email addresses
  • Social media account information
  • Account preferences and history
  • Financial information, such as credit card or debit card numbers. All debit or credit card transactions are processed by our third-party payment vendors. We do not collect, store or maintain any credit card or debit card information on or through our website after the transaction is processed and verified. Instead, it is transiently collected, shared with and processed through these third-party payment vendors using their platforms. We do not share your credit or debit card information with any vendors, other than our third-party payment vendors.
  • Geolocation information
  • Device/browser type or identification
  • Your IP address, your browsing history, and your page views and other similar information

We never request or require you to provide any sensitive categories of data, but through our customer services interactions, we know that sometimes customers and users choose on their own to voluntarily share sensitive personal information with us about their age, race, gender or ethnicity, or medical information. If you decide to share this information with us, we may maintain a copy of the communication or other information for the purposes for which you provided the information to us (e.g., to have an inquiry answered, resolve a complaint, make a refund).

Automated Collection of Personal Information

In addition to personal information you choose to provide us, we and our third-party service providers and advertisers may use a variety of technologies to automatically collect certain usage information whenever you visit or interact with the Site. This information may include information we automatically collect as you browse the Site, including your IP address, device type or client/user identifier, browser type/identifier, operating system, pages visited, and other similar information.

  • Cookies: Our Site use “cookies” and similar technologies. Cookies are small text files sent by your computer or device each time you visit our Site, which are unique to your browser or device. Cookies make web surfing and browsing easier for you by saving your preferences so that we can use these to improve your next visit to our Site or keep track of your shopping cart items. We use first party cookies and services provided by third parties using third party cookies or tracking technology to provide us with information concerning your website activity and to provide you with advertising. Third parties may use third party cookies to collect information when you visit their websites for their own business purposes. Cookies help us learn which areas of our Site are useful and which areas need improvement. We use information from cookies and tracking technologies (e.g., pixels, web beacons) in order to improve and customize your browsing experience, for analytics and metrics about your visits to our Site (e.g. the information concerning the length of your visit to our Site, where your visit originated from) and for marketing our products to you. Other cookies are necessary for the Site to function properly or enhance the Site’s performance and functionality. By using our Site, you consent to the use of all cookies and tracking technologies. You can choose whether to accept cookies by changing the settings on your browser. Please consult your Internet browser’s documentation for information on how to do this. However, if you choose not to accept essential or functional cookies, the Site may not function properly and some features may not work as they were intended. When we use cookies or other similar technologies, we may set the cookies ourselves or ask third parties to do so to help us. For example, our ecommerce and web hosting provider may collect information concerning your website usage through cookies.

Cookies we use may be either persistent or temporary (or session) cookies. A persistent cookie retains user preferences for a particular website allowing those preferences to be used in future browsing sessions and remains valid until its set expiration date (unless deleted by the user before the expiry date). A temporary cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

For more information about cookies, and how to disable cookies, visit 

  • Tracking Technologies, such as Pixels, Beacons: We or third parties may use pixels or beacons on the Site to count how many users visit certain pages or content, for analytics and metrics about your visits to the Site, and to serve you advertising.
  • Log Files: “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
  • Third Party Technology: We may use this automated collection of personal information to improve our marketing programs and content, and to target advertisements to you. We do not control and are not responsible for third party tracking technologies that may be used on our Site. Such third parties may serve you content based on tracking you across different websites. You consent to potentially encountering third party tracking technologies when you use our Site.
  • Advertisers: We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. We have implemented the following advertising in connection with our Site:
  • Search Advertising and Remarketing with Google Search/Google Display/DoubleClick/Youtube
  • BING Search Advertising and Remarketing
  • Facebook/Instagram Advertising/Remarketing
  • Klickly network retargeting
  • Outbrain/Taboola network advertising and retargeting
  • Klaviyo/Mailchimp Email Marketing
  • Pinterest Advertising

How We May Use Information About You

We collect and use personal information for the legitimate business purposes of BFY, LLC. These purposes include to provide you with products, to fulfill the purpose for which you provided us with your personal information, to communicate with you, to perform on a contract between you and the Company, to market our products to you, to process payment and shipping and for account management, to improve the functionality and effectiveness of our websites, to protect the security of our website, to protect against fraud, and to comply with applicable law, rules or regulations.

Sharing your personal Information 

We do not sell your personal information to third parties.

In some instances we may retain other companies and individuals to perform functions on our behalf, including, but not limited to, web hosting platforms, e-commerce platforms, customer service providers, and shippers. (For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: ) Such third parties may be provided with access to your personal information to perform the functions for which they have been retained. BFY, LLC requires its service providers, who provide services on our behalf (such as our e-commerce platform) to maintain the security of your personal information.


We may also disclose your personal information to third party advertisers and advertising networks.(For example, weuse Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: 

We may disclose any information, including personal information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, to protect ourselves from fraudulent or illegal activity, and to defend against legal claims.

How We Safeguard Your Personal Information

We are committed to maintaining the security of your personal information in compliance with all applicable laws and our policy. We take commercially reasonable steps to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.

How Long We Store Your Personal Information

We do not retain your personal data for longer than is necessary to fulfill the business purposes for which the information is being collected or processed or in order to comply with applicable legal or regulatory requirements. Personal data will be maintained for at least their minimum time period required retention under BFY, LLC’s records retention schedules.

Your Options Regarding Your Personal Information

You have choices about how we use your personal information to communicate with you and send you marketing information. You can opt out from receiving future marketing communications from us at any time by:

  • Using the unsubscribe function in the email or marketing information you receive from us; or
  • Contacting us as set forth under “How to contact us” below.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

You can opt out of targeted advertising by using the links below: 
- Facebook: 
- Google: 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: 

In addition, you have choices available to you through the device or browser you use to access the Services regarding your cookies and other browser settings. For information about privacy settings on your browser, see, for example, Google Chrome. You may also change the settings on your mobile device, which lets you choose how and whether your location is shared with us. See, for example, Apple.

Our Policy On Children’s Information

Our Site is not intended for use by children under 13 years of age. No one under age 13 may provide any information to us through the Site. We do not knowingly collect or use personal information from children under 13. If you are under 13, do not access, use or provide any information on the Site or on or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.

Links to Other Website and Services

The Site may have links to other websites that are not operated by us. We have no control over how these websites may collect your information and no liability for the practices, policies and security measures implemented on these websites. You should read the privacy notices on those other websites before you submit your information through them.

Do Not Track Requests

We do not presently respond to browser ‘do not track’ requests. We do not control and are not responsible for third party tracking technologies that may be used on our Site. Such third parties may serve you content based on tracking you across different websites. You consent to potentially encountering third party tracking technologies when you use our Site.

How to Contact Us

If you have any questions or concerns about our use of your personal information, please do not hesitate to contact us through any of the methods listed below. If you have a complaint or concern about how we are using your personal information, then we will work to address such concern(s). 




Momeez Choice 
Attn: Customer Service
PO Box 93, Washington Depot CT 06794, United States